When you think of a marketing strategy, our minds immediately tick off areas such as social media, a slick website, advertisements and print materials. To us, this is the foundation of a well-rounded strategy where each channel is just as important as the other, working together like cogs in a well-oiled machine.

While we are right in thinking in this way, it is wrong of us to neglect other elements of marketing, ones that are just as important as bigger players such as print and digital marketing. Elements like professional signage.

Good signage is invaluable for any business, not to mention that it has a great return on investment! To show you how it can benefit you, here are our top 4 reasons why signage is important for your business.

Signage is cost-effective
While it may be a considerable initial investment, once the one-off payment is made for your signage, you won’t have to make any further costs for the running or maintenance of them. This makes signage one of the most cost-effective (and easiest!) elements of your overall marketing strategy.

Signage increases brand exposure
Good signage will convey the quality of your brand, differentiating you from your competitors and attracting customers to your business. Not only are customers more likely to trust in your products and services because of your signage (compared to businesses who don’t have signage), but they are also more likely to remember your brand and recommend your business to others.

Signage helps you stand out from competitors
Surveys have found that about 8 in 10 consumers have entered a business they had never visited before based simply on its signs, while 67% of consumers said they had purchased a product or service because a sign caught their eye. This is a huge return for such a simple and cost-effective addition to your business, so next time you think you don’t need signage, think about the consumers that will be going to your competitors instead if you don’t.

Signage is 24/7, year-round advertising
Good signage doesn’t need any effort once it is installed, it doesn’t need any staff to run or manage it and it doesn’t need any maintenance apart from maybe a clean once in a while. When you think that your signage advertises your business all year round, at all times every day and doesn’t need you to think twice about it, isn’t that alone worth the investment?

Good signage has to be professional to get the results you want…
Putting up any old signs will do more harm than good for your business, so make sure that they are on brand and of high-quality with a professional finish. If you need help with the design of your signage or developing an effective signage strategy, please reach out to us as we can help you get the results that you want.